Confused between using a landing page or a home page for your marketing campaigns? Discover the key differences, when to use each, and which one is best for converting visitors into leads in 2025.
🔍 Introduction
If you’re running Facebook Ads, Google Ads, or even email campaigns, you’ve likely wondered:
Should I send traffic to my home page or create a landing page?
The answer could directly impact your conversion rate.
In this post, we’ll explore the difference between a landing page and a home page, their unique purposes, and most importantly—which one helps you generate more leads.
🏠 What Is a Home Page?
A home page is the front door of your website. It’s designed to introduce your brand, offer navigation to other pages, and give a broad overview of what you do.
A typical home page includes:
Hero banner with your brand message
Overview of your services or products
Navigation menu (About, Services, Blog, Contact)
Testimonials or recent work
Blog or social feed previews
Footer with links
It’s meant for exploration, not necessarily conversion.
📄 What Is a Landing Page?
A landing page is a dedicated, focused page built for one goal only—conversion.
Whether it’s capturing emails, booking calls, or selling a product, landing pages remove all distractions like menus, sidebars, and unrelated content.
A good landing page includes:
Clear headline and value proposition
Strong call-to-action (CTA)
Minimal or no navigation
Testimonials or proof
Benefits and solution-focused copy
Lead capture form or buy button
Landing pages are used for ads, email campaigns, or special promotions.
⚖️ Landing Page vs Home Page: Key Differences
| Feature | Home Page | Landing Page |
|---|---|---|
| Purpose | General introduction | Specific conversion goal |
| Navigation | Full menu, links | Minimal or no navigation |
| Audience | Anyone visiting your brand | Targeted visitors from campaigns |
| Content | Broad, covers many topics | Focused on one offer |
| Conversion Rate | Lower (more browsing) | Higher (less distraction) |
🎯 Which One Gets More Leads?
✅ Landing pages almost always convert better.
Here’s why:
Focused message = Less confusion
No menu = No distractions
Built for a single goal = Better tracking and testing
Personalized for audience = Higher relevance
According to HubSpot, landing pages can convert up to 5x more leads than home pages when used properly in campaigns.
💡 When to Use Each
✅ Use a Landing Page When:
Running ads (Facebook, Google, etc.)
Promoting a lead magnet (ebook, checklist)
Offering a free consultation or demo
Launching a new product or limited-time offer
Growing your email list
✅ Use a Home Page When:
Users are searching for your brand directly
You want to establish credibility and trust
You offer multiple services/products
Users are exploring before making a decision
🔧 Tools to Build Landing Pages Easily
You don’t need to be a web developer. Use these beginner-friendly tools:
WordPress + Elementor
ClickFunnels
Unbounce
Leadpages
Wix Landing Page Builder
Framer
Webflow (for more custom designs)
🌐 Great Landing Page Examples to Explore
Here are real-world examples of high-converting landing pages:
Explore these to get inspiration for design, layout, and messaging.
📌 Conclusion: Home Page = Overview, Landing Page = Conversion
In short:
Use your home page as your digital business card.
Use landing pages to turn visitors into leads and customers.
If your goal is to get more signups, leads, or sales—landing pages are your best bet.
🚀 Need a Custom Landing Page?
Want a fast, mobile-friendly, high-converting landing page for your next campaign?
